Did you know colors can have an impact on Big Island web design?
As you know, a website’s design comes in many forms. But colors are the first thing a user notices.
If your Big Island website design targets a very specific group of customers, specific colors can help you increase your conversion rates.
The quality of products or services counts a great deal. But colors play their part as well and help put your customers in the right mood to buy.
Can you imagine selling toys for toddlers and having gray and black as your website’s main color scheme? When you need Big Island web design services, make sure your designer follows a few simple, basic color scheme rules.
1. Big Island Web Design: targeting men vs. targeting women
Although one might argue webdesign doesn’t have anything to do with stereotypes, the truth is men and women are drawn to different colors.
Countless studies show how blue and green can generally be safely used in Big Island website design. But be aware of purple and orange! These colors might easily put your male customers off. Just like female buyers might dislike your use of gray and brown to brand your products.
If you’re looking to use a splash of color for your website, make sure you study your target customer well. Using the right color could increase conversion rates. Using the wrong visual scheme, on the other hand, could turn your customers away in seconds!
2. Black and white have their own ‘personality’
Many disregard the importance of using non-colors in their website’s design. But although a shiny, eye-catching, colorful website looks great, the use of white and black can be equally important.
People associate black with a sense of luxury. There’s a reason a simple little black dress inspires sophistication and power. Using a dark tone to inspire a sense of glamour could definitely benefit your Big Island web design!
White, on the other hand, if often neglected. Although not as elegant as a black color scheme, white is important to inspire users a sense of space.
One of the biggest Big Island web design mistakes is having an outdated layout, crowded with unnecessary ‘knick knacks’. If you’re looking to increase your sales and grow your business, the use of white space on your website will allow your visitors to notice the important call to action elements!
3. Use bright colors to increase conversion rates
Last but not least, here’s a sales funnel expert’s secret: bright colors can help tremendously when it comes to increasing your conversion rates!
Using a “boring” color on your call to action buttons is likely to go unnoticed. The use of bright, shiny colors, on the other hand, will have a guaranteed positive effect!
The use of bright yellow, red, or shiny pink on the whole website can hurt the eyes. As a result, visitors might leave in seconds! But coloring the important buttons with colors destined to grab attention, can definitely have a desired outcome for your company.
Next time you’re looking to update your Big Island web design, think of the importance of picking the right color scheme to benefit your business and increase your sales!