Google Analytics is a web analytics service that tracks and reports website traffic. This tracking and analysis offers valuable insight so that businesses are better able to understand their customers and optimize on their web traffic.

Tracking consumer patterns and website traffic is an invaluable tool for every company. As technology changes and evolves so should your presentation. Google Analytics allows businesses to gain a better understanding of their successes and provide essential insight into the habits of potential customers. Businesses across the board, of all shapes and sizes, have been able to improve customer engagement and increase click-throughs for content promotions utilizing Google Analytics.

The internet is a wealth of information and options and it has never been more important to understand how your customers think. Understanding and tracking patterns of consumer behavior can benefit all aspects of your business and marketing. Google Analytics is an incredible tool to use in order to bring your business to the forefront of web traffic by turning data into marketing insight. This data allows you to track landing page quality and conversions in order to monitor and set business goals like sales or lead generation.

The high-level approach can identify areas of improvement for business pages with techniques like funnel visualization, where visitors came from, how long they stayed, and their geographical location. With e-commerce reporting Google Analytics can also track sales activity and performance by monitoring transactions, revenue and other valuable metrics. Google Analytics also features Cohort analysis which helps businesses improve marketing strategy by providing information on the behavior of component groups of users outside of your current user population.

The fact is that 55% of the top 10,000 website are using Google Analytics to gather statistics and better understand their consumer base. You could be missing out on crucial information that helps your business traffic and conversion rocket.

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