Have you ever heard about Google Analytics?

They don’t call Google the “search engine giant” for nothing. Not only does the company dominate the top of the search engines, but Google also offers a set of useful tools any business in Maui can use to their advantage.

Google Analytics is one of these services. Keep reading to find out what is Google Analytics and how does it help your small business in Maui grow.

Google Analytics Tool

What is Google Analytics

Google Analytics is a powerful web analytics tool. This specific Google service is able to track and report important information. Data about your website traffic can offer you valuable insights about the performance of your web page on Maui.

In other words, this tracking and analysis service offers valuable insight so that businesses will gain a better understanding of their potential customers and optimize their website accordingly.

Tracking consumer patterns on Maui, as well as website traffic, is an invaluable service for any company, no matter how small. As technology changes and evolves so quickly, so should your approach to gain new customers.

Statistics tell us that more than 55% of the top 10,000 websites are using Google Analytics. Business owners gather this type of data to better understand their potential consumer base. Without Google Analytics, you could be missing out on important information that can help your business gain more traffic and skyrocket your conversion rate.

Google Analytics allows businesses to gain a better understanding of their success online. The tool provides essential insight into the habits of their potential customers.

With the help of this useful tool, businesses of all shapes and sizes are able to improve customer engagement and increase click-through rates for content promotions or online ads.

How does Google Analytics help a small business grow

 

The internet today offers a wealth of information. And it has never been more important to understand how your potential customers think! Understanding and tracking certain patterns of consumer behavior can benefit all aspects of your business plan and marketing strategy.

Google Analytics is an incredibly useful tool to use. In order to grow your business and become a successful entrepreneur, all you need to do is put the information about your website, to good use. This data allows you to track certain aspects of the quality of your website. For instance, landing page quality and conversion rates are quite easy to monitor. And setting business goals like sales or lead generation are just a few clicks away.

The high-level approach Google Analytics offers can identify the areas of improvement for business pages. With specific techniques like funnel visualization, knowing where your visitors came from, how long they stayed on your website, and their geographical location, you can easily adapt your business to your potential customers’ needs.

With the help of e-commerce reporting, Google Analytics can also track sales activity and performance. By monitoring transactions, revenue and other valuable metrics, you can find out what works and what doesn’t.

Google Analytics also presents an interesting feature, called Cohort analysis. This built in tool helps businesses significantly improve their marketing strategy. By providing useful information on the behavior of different groups of users – outside of your current user population – you can improve your marketing efforts and develop a strategy to grow your business even further.

Hawaii SEO & Web Design Blog

April 13, 2021

Part 1: How Businesses in Hawaii Create Effective Websites

In an economy that has become increasingly digital, businesses rise and fall based on their website quality. Gone are the days when someone had to physically walk into your store...

Read More
April 7, 2021

How To Expand Your E-Commerce to International Customers

For the past few months, we’ve discussed how businesses in Hawaii can survive and thrive amid the pandemic. As a business owner on Maui, I’ve witnessed the resilience of small...

Read More
April 1, 2021

3 Common SEO Mistakes Every Business in Hawaii Should Avoid

SEO can be tough to understand at first, especially for a local business seeking to establish its web presence. For one, it sounds highly technical. Not everyone with a brick-and-mortar...

Read More
March 25, 2021

How Local Businesses Can Use Facebook To Increase Sales

In the midst of the COVID-19 pandemic, we want to give Hawaiian businesses every possible tool to avoid financial hardship or difficulty. Fewer people visit stores in-person these days. Therefore,...

Read More

READY TO DISCUSS YOUR PROJECT? Contact Us