Hello, Nick Ponte here. I’m a digital marketer in Maui, and I own a Hawaii advertising agency. We’ve talked about what to look for when you hire a Hawaii digital marketing agency. I also like to offer practical tips for small business owners to implement into their strategies to get more business. One of those is Pay Per Click (PPC) ads.

PPC works well for Hawaii business owners because you don’t have to fork out a large sum of money for an ad campaign that reaches a random variety of internet users. PPC targets your audience and allows you to only pay for ads that receive a click through to your link’s landing page.

So how does PPC management work? How do you get started with PPC if you haven’t done it before? And how can you make PPC work best for your business? 

Also Read: 3 PPC Strategy Tips for Hawaii Small Business

The Big Deal about PPC Ad Management

When we talk about PPC management in Hawaii, we talk about your budget, your targeted keywords, your ad copy, how you track ad metrics, and how to optimize your ad campaign. If that sounds like a fair bit to keep track of… you’re right. You have to stay on top of these efforts. Research and implement new strategies to get your ads in front of your audience. Monitor the effectiveness of current campaigns. Do keyword and competitive analyses. Manage your marketing budget. Create the ad copy and target your audience. To get the best results, PPC management in Hawaii requires expertise and a wide skill set.

Don’t make the mistake of not understanding what it takes or not having a good plan in place. You may end up losing more money than you gain. You can use a software to help manage it, but with so many elements, you may find it beneficial to work with an advertising agency who can maximize your efforts… and the results. They can increase the effectiveness of your ads, as well.

When you already know which audience sees your ads, you can ultimately spend less money on an ad campaign. Well-placed PPC ads generate more leads because they target audiences who more likely turn into conversions. Optimized PPC ads lead to higher conversion rates. With this process aimed at your audience, you can get more valuable information about the users that visit your site and even discover new keywords to target potential customers.

With all these details, do you know how to manage an effective PPC campaign in Hawaii? Let me give you a few pointers.

Also Read: The Definitive Guide to PPC Marketing

How to Manage an Effective PPC Campaign in Hawaii

Check out these steps to an ad campaign that brings results:

1. Determine Your Budget

If you try to manage PPC ads through trial and error, you may end up spending more of your budget than you intend without getting the return that you want. Successful PPC ad campaigns take broad skills and strong strategies. If you want to make the most effective use of your budget, you need to understand how your PPC works for you.

While a Hawaiian advertising agency can help you determine goals and how to make them achievable, the decision about how much of your budget you want to use ultimately comes down to you. However, a good marketing agency can help you understand the possibilities available with the amount you choose.

With their expertise in play, your advertising agency ensures that your budget gets spent wisely and efficiently. A targeted campaign will cut out unnecessary spending margins and bring in hot prospects.

2. Use Quality Writing and Copy

If a user’s first interaction with your company is an ad that shows up at the top of a search results page, you want that ad to read like organic results. It shouldn’t automatically scream, “I’m trying to sell you a product!” It needs to be well-designed and well-written to attract users with a solution to their problem.

To achieve this, use a conversational tone in your copy. From ad to landing page, engage the user, persuade them, and compel them to take an action. This approach will also enhance your SEO. Think about your audience’s pain points, and think ahead about how to answer their questions. Don’t forget to include a clear CTA (call to action) at the end. Taking this conversational approach will even set you on the right track as voice searches and read results gain in popularity, because it will translate well into speech.

3. Optimize Your Site for Mobile

Technology continues to evolve, as well as the ways people use it. More and more people search and view websites on the go with their personal mobile device instead of a desktop computer. Many people now opt to own tablets instead of desktops and laptops. Statistics tell us that more than half of searches are conducted on smartphones.

If you haven’t optimized your website for mobile users, you regularly lose opportunities to convert customers. Make it as easy as possible for users to find and view your site, no matter which device they use. If they have to zoom in to read tiny print and swipe around to navigate your page, they’ll get frustrated with their clunky experience.

With PPC, you want users to have the ability to click and easily read the content from your landing page. You want them to seamlessly follow your CTA and convert into customers. Make sure your PPC management strategies include optimization for these situations.

With a Hawaii advertising agency, you can quickly and efficiently get an effective PPC ad campaign rolling. Before long, your PPC management will yield incredible results.

If you want to learn more or want help, reach out to us today!

Further Reading: Is SEO Better Than PPC?

Photos Courtesy of Matt Paul Catalano, Jeswin Thomas, Alexander Schimmeck, & bruce mars

Hawaii SEO & Web Design Blog

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