Hello, Nick Ponte here. I’ve spent many years as a digital marketer, and I run an SEO agency in Hawaii. I recently wrote about noticing the red flags when you research Hawaii SEO companies to work with.

Do you know how to spot a quality SEO company? Not every agency gives the same quality of service or delivers the same results. With the wrong Hawaii SEO company, you can end up in a worse position than when you started. You need to know the signs of a potential mistake before you make that decision.

Let me tell you about the qualities of a bad SEO agency.

Also Read: 3 Questions for Choosing a Hawaii SEO Company

Why the SEO Agency You Choose Matters

If you hire an unprofessional, unqualified SEO agency, you could end up spending thousands of dollars and even years working to correct their mistakes. Sometimes, SEO agencies have the best intentions, but they just don’t have enough experience to actually create the solutions and produce the results you need.

Other times, digital marketing companies really don’t have your best interests in mind. They care more about making money for themselves, and they don’t have high standards about how they do it. They claim to have expertise in the industry, but they don’t care about the long-term success of your company—as long as they get their paycheck.


When you look into hiring an SEO company in Hawaii, you can hopefully find reviews that tell you the truth. Take a look at their portfolio to see if they really have satisfied clients with good-looking results. But reviews and portfolios don’t always tell you the whole story. You have to know how to look for deeper qualities in order to spot a shady business deal or an inexperienced marketer.

Don’t make the misake of partnering with an SEO company that ends up hurting your business. Save your time, money, and resources. Research and find the Hawaii SEO agency that will give you the best results for your investment. Stay informed about the best digital marketing practices, and if you feel like something’s off, pay attention. Recognize negative traits and avoid jumping into a deal with an SEO company that causes damage to your business.

Instead, treat interactions with SEO companies like you are hiring them as employees. Interview them, and ask them challenging questions about their practices. As you communicate with them, look for the following qualities.

Also Read: Building Your Online Marketing Campaign with SEO

How to Find a High-Quality SEO Agency

Avoid getting into a pickle with a poorly-run SEO agency. Look for these qualities:

1. They Don’t Over-Promise

Maybe you’ve seen ads guaranteeing results. Perhaps you’ve gotten a consultation from an agency where you felt pushed to trust in their promises. The company you talked to assured you that they would get your website to the top of SERPs and guaranteed you new traffic. If anything sounds off to you… trust that instinct. If you suspect something sounds too good to be true, it probably is.

However, an SEO company can tell you about their results-based approaches and the outcomes that you ought to see within a given amount of time. Instead of over-promising results they can’t guarantee, they should focus more on how they plan to help you and what they plan to do.

2. They Communicate Well with Clients

A quality SEO company gives regular updates about growth and downturns, and they show you why it’s happening. In best cases, they provide detailed monthly reports that inform the client of campaign outcomes. They diagnose problems and tell you about them, and they keep you informed of changes they make. 


Whether through email, chats, or phone calls, an SEO company should always keep you, the business owner, in the loop.

3. They Take Responsibility 

Quality SEO experts don’t sit back and blame other issues for problems they should have the ability to solve. They break down troublesome situations and find the root cause. They do everything within their power to find solutions. They remain proactive in finding solutions, and they stop potential problems before they happen. 

Good SEO experts don’t make excuses. They walk with you on the road toward productive digital marketing platforms. As a result, you see progress. With their help, you reach goals far beyond what you could have achieved on your own. 

4. They Prioritize Your Success

When you find a Hawaii SEO company worth partnering with, you’ll see they don’t put your problems to the side while they try to further their own agenda. They concern themselves with your worries. Your wins are their wins. They work to explain their solutions to you as your business climbs to the top of its market. Your SEO company should view themselves as a vital part of your team, and you should feel confident that they make decisions with your best interests in mind.

5. They Maintain a Positive Relationship with You

In addition to good communication, a quality Hawaii SEO company works to keep positive relationships with their clients. A good SEO agency talks with you about any concerns and helps you find solutions to your business’s unique challenges. They want to make sure you stay satisfied with the services you choose and the results they provide. They understand your investment into digital marketing, and that you have entrusted them with your success. They want to ensure you have an excellent return on those funds.

We want to provide an opportunity for you to check these SEO company qualities off your list. That’s why we provide a FREE discovery call for potential clients to put these questions to us. If you want to learn more about our services or our client satisfaction, reach out to us today!

Further Reading: 5 Benefits of Hiring a Hawaii Digital Marketing Agency

Photos Courtesy of Drew Farwell, Alexander Mils, & bruce mars

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