When it comes to Hawaii SEO services, did you know there’s a series of strategies and tactics you should avoid?
Search Engine Optimization has “evolved” a lot over the years and, much to every SEO agency’s despair, the industry is still going through extensive changes. However, as annoying as this may be for many, this is what makes the difference between a great SEO expert and a bad one!
If the expert you’ve hired to provide Hawaii SEO services can’t keep up with the latest developments in the industry, you should look for someone else immediately.
That in mind, here are the worst and most outdated SEO practices you should avoid like the plague for your marketing campaign.
1. Keyword stuffing is the enemy of quality Hawaii SEO services
Seasoned SEO experts could write novels about keyword stuffing. The bottom line though is, even if this worked for a while in the past, you have to be extra careful today when optimizing a website. Writing for a specific keyword density or loading up a website with tons of keywords will backfire so quickly you won’t even know what hit you! (hint: it’s going to be a Google penalty)
2. Publishing content that was clearly written “for Google” is a bad idea
If your potential customers are human beings, then you should publish content with them in mind. Writing “for robots” or publishing articles that are not grammar-friendly is no longer acceptable.
3. Adding content generated by a machine on your website will ruin your SEO
To save time and money, many business owners rely on software to create their own content. This is called ‘article spinning’ and it’s also known as one of the quickest ways to kill an SEO campaign before it even starts.
4. Quality Hawaii SEO services should focus on internal linking
There are many specialists that offer Hawaii SEO services but forget about internal linking. This is a characteristic of a good site structure and is correctly done with the right anchor text.
Because Google now knows how to find over-optimized content, it became trickier to produce user-friendly articles that rank. At Nick Ponte Marketing, we know how to impress the search engines, as well as your audience. By manually creating SEO friendly content, we know how to become friends with Google and help you rank high, all the while converting your readers into customers.
5. There’s a right and a wrong way to research keywords for a business
There are myriad ways to research keywords for a business, but not all methods will have the same effect.
For instance, many marketers today swear by using Google’s Keyword Planner. It’s easy to use, it’s free and it does indeed provide useful data when it comes to keywords. However, the amount of traffic and competition for a certain keyword typically pertains to paid ads. This makes it difficult to build an effective SEO strategy based on this info alone.
All in all, when choosing someone to provide you with quality Hawaii SEO services, make sure they keep up with the latest developments in the industry and find out if they’re familiar with the latest tools that help build an effective campaign.
Remember that SEO is an investment and “doing it wrong” can have nasty consequences in the long run. Contact Nick Ponte Marketing today and find out how you can build a GREAT SEO campaign for your business starting today and get ahead of the competition.