Lanai web design is, clearly, an important piece of the marketing puzzle.

When you’re running your own business, an effective online presence is a must. A professionally built website is no longer just a trend, but a must in every industry.

People today are using the online more than ever before. And it is because of it, your website and social media presence must attend to your client’s every need.

With that being said, however, there are plenty mistakes one can make when choosing a Lanai web design company to take care of the digital marketing aspect. Here’s a list of the most common ones.

Lanai Web Design

 

1. Your Lanai web design is “too 90’s”

Let’s face it, times have changed. A decade ago, a flashy design was very trendy and “cool”. But when it comes to Lanai web design today, the main philosophy is ‘less is more’.

Your design should focus on the important elements your users care about. Encouraging them to click just the right buttons is the n.1 strategy to convert more visitors into clients. And a busy design, with too much clutter, is only going to have the opposite effect.

2. Your website is missing important information

Although a beautiful layout will definitely help your image as a brand, missing important information can result in missed opportunities!

When clients visit your homepage online, they should be able to find the important information right away. Your address, phone number and email should definitely be a piece of cake to find.

3. Your Lanai website design is missing a call to action

When you decide to hire a Lanai web design professional, you should definitely discuss the reason you need to be found online.

What should visitors do once they find your company’s website?

For online businesses that sell products online, having an efficient sales funnel that helps guide the visitors through the process is definitely a must. For a brick and mortar business, clicking the right buttons to get in touch is important.

You need a call to action to let the visitor know what to do next. The lack of it is a common, yet dangerous, Lanai web design mistake.

4. Not paying attention to web content strategy

Your Lanai web design project is a must for myriad reasons. But having an efficient web content strategy in place is one detail best not to be ignored!

Each visitor is a potential customer. And when the latest information is outdated or missing altogether, people will leave in search of someone who can offer them more details.

Today, people are interested in solving their problem as quickly as possible. A pretty website won’t suffice. Avoid the mistake of focusing on design alone.

5. Your Lanai website targets the wrong potential clients

Researching your target audience is even more important the the Lanai web design itself!

When running a business, regardless of its nature, you have to know who your target client is. And it’s important you pass on this information to your team of web developers.

You might think targeting as many visitors as possible could bring in more business. But in reality, this approach will most likely have the opposite effect.

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