Hey, Nick Ponte here. I’m a digital marketer in Maui, Hawaii, and I operate a local Search Engine Optimization (SEO) agency. I love to teach businesses about professional marketing techniques they can use to get more customers. Last time, I shared about the added benefits your business can gain from working with Hawaii marketing professionals.
Businesses need to increase their visibility among target customers to get the maximum benefits. You have to build awareness around your brand and your offers. If you want more customers knocking at your door, you have to find out where they are and make sure they see you.
So, how can your business increase its visibility?
Also Read: How to Leverage Digital Advertising to Reach Hawaii Visitors
Why Customers Need to Know about Your Business
What’s a top hindrance for potential customers buying what they need from your business? Simply put, they don’t know you exist—so they buy from your competitors. By investing in a quality digital marketing strategy, you can change this trajectory.
If you haven’t gotten the word out about your business through SEO in Hawaii, you’re missing out on potential revenue and growth. Businesses need to prioritize marketing to ensure they reach customers from several directions. When you have a quality SEO strategy in place, you dramatically increase your visibility.
I want to tell you about six ways you can increase visibility through search engine optimization in Hawaii.
Also Read: Developing Your Online Profile Through Quality SEO Link Building
6 Methods to Increase Visibility through Search Engine Optimization in Hawaii
To build your customer base, make sure you have quality strategies for search engine optimization:
1. Understand Your Target Customer
First things first: Do you know your target customer? If you want to make an impact in your market, you need to understand the people you want to reach. How well do you know your audience? What do they plug into search engines to get the answers they need?
Research the common needs, practices, and search terms (keywords) of your market and industry. How does your competition solve the customers’ needs? How do they target that audience? Work to understand your target customers, and then give them what they want. You have the solutions to their problem. Now you need a big, flashing arrow that points to your business. How do you get that message out?
2. Build Consistent Branding and Messaging
Make sure you have a clear message that you present to customers. Build a consistent brand that entices users and communicates your niche in your industry. Your brand will help you stand out from competition and establish your authority within the market. It builds trust with your audience when they recognize your business as an authority in your industry. Brand recognition will also support your visibility because users begin to search for your company by name.
3. Increase User Retention
You gain several benefits from an optimized website. Not only will you see increased views from search engine results pages (SERPs), but you’ll also keep users on your website for longer. This improves the chances of sales and conversions.
What does this entail, as far as search engine optimization in Hawaii? You need to implement smooth navigation throughout your website, so users can get around easily. Create useful content to engage your ideal customer through blogs, product copy, and web copy. Strategic content and keywords highly influence your ranking on search engines. Don’t forget to update your content frequently, so search engines get accurate and relevant readings of your website.
4. Optimize Backlinks and Off-Page SEO
Your website should have optimized internal links. Make sure you don’t have any broken links slipping past your notice. Customers get no benefit from arriving at a blank page with an error message—in fact, they get annoyed. But you will have the disadvantage when they leave your website.
You can also partner with other relevant and trustworthy websites so that those businesses place links to your site on their pages. This helps search engines recognize your authority and increase your visibility on SERPs. Social media also increases visibility, since users can so easily engage with posts.
5. Get Better Results from SERPs
If you want effective search engine optimization in Hawaii, make sure you have an active and accurate Google Business profile working in your favor. This free tool will help users find you and help put you at the top of SERPs. Next, create compelling title tags and meta descriptions to entice users through search results. They often get their first introduction to you through the search engine listing, so draw them in with these visible descriptions.
6. Improve Technical SEO
One of the most challenging parts of search engine optimization in Hawaii: technical SEO. Many business owners don’t want to mess with the technical details of analytics and site indexing. They prefer to focus on on-page SEO. That’s a big mistake!
If you miss details like site indexing, you miss the chance to help search engines crawl your website accurately more effectively. Site indexing and analytics affect how search engine algorithms analyze your site content and decide what’s relevant to a user’s search. These back-end details need to be top-notch!
You also need to pay attention to your website’s mobile friendliness, because most people view your website on a mobile device rather than a standard desktop. Additionally, site architecture and site mapping help your website load faster and have a more natural feel as users navigate it. Keep your website secure and trustworthy, so search engine bots don’t reject it—a difficult problem to correct.
My agency offers a FREE site auditing service for businesses who want to see how their website stacks up against the competition. We also provide services to fill content and keyword gaps, optimize website analytics, and climb the ranks of search engine results pages. We have expertise in all this and more—especially the technical stuff. If you want to learn more about how we can help you with search engine optimization in Hawaii, reach out to us today!
Further Reading: Find Your Voice: How Maui Website Design Helps You Stand Out
Photos Courtesy of Walter Martin, Charlota Blunarova, & Duncan Meyer