Search Engine Optimization (SEO) helps websites rank high in Google by optimizing their content with keywords and phrases that target users are likely to use in their search queries.
The process involves keyword research, site structuring, and link building to get businesses on top of the search engine results pages (SERPs).
SEO is a tool that’s been used by many digital marketing agencies like us. In this article, we’ll explain exactly what makes SEO so valuable in increasing your online presence.
An optimized website garners more traffic
If you want to direct more users to your website, SEO is the most effective and sustainable way to do it.
Here are important 2020 SEO traffic statistics you should take note of:
- On page one of Google’s search results, the first five organic results account for 67 percent of all the clicks.
- Three out of four internet users never scroll past the first page of search results.
Those clicks have the potential to turn into conversions so, in its most basic sense, optimizing your website will be crucial.
SEO doesn’t involve paid advertising
One of the biggest advantages of SEO is that it doesn’t require paying for virtual ad space.
SEO is organic.
This means the traffic you’re going to get from SEO is free while traffic generated from paid advertising (such as pay per click) is not free.
A powerful SEO strategy involves knowing what keywords to target, so your content appears on SERPs for relevant queries, therefore driving users to your website.
Compared to PPC, realizing the value of an SEO campaign may take more time. But if done right, it can bring more long-term value to your business.
With SEO, it’s easier to measure every aspect of your results.
Digital marketers use tools like Google Analytics to monitor site traffic, conversions and other relevant metrics that matter to the site.
It’s easier to see what campaigns are working and distinguish them from those that are not. You can be more confident that you’re allocating your budget to the strategies that are delivering good results.
Better user experience
Optimal user experience is a big part of better rankings and maximum visibility.
Google has learned how to interpret a favorable or unfavorable website experience. For example, if customers can’t find what they’re looking for in a website, or within the time they expected to find it, they will move on to the next site. And performance will suffer.
When building a website, your intention should always be to provide users the information they need in a few clicks.
It boosts your credibility and authority
Credibility is an important ranking factor in Google. The question now is: what are the factors that influence credibility?
- Backlinks – These are links that point to your site that contributes to its trustworthiness. Links from other reputable sites will have a positive effect on your site’s credibility too.
- Informative, updated content – Content should be free of errors and is easy to digest. Likewise, it should be constantly updated to remain fresh.
- More visitors – When Google sees your website garnering more visitors, it can deem it more trustworthy compared to websites with only a few visitors.
Implementing targeted, quality SEO strategies on your website is always going to be beneficial to your brand and your marketing efforts.
We want the best results for your site
Our SEO solutions in Myna Marketing will put your Hawaii business in front of the consumers when they need it the most. We have a team of SEO specialists who will formulate and execute the right strategy to grow your business.
Our white-hat SEO practices will provide you with more traffic and leads. We lay the groundwork with a well-researched marketing plan, backed up by professional implementation combined with link building.