Have you ever wondered what exactly is SEO Marketing? As a Maui business owner in 2020, you must be curious about the various aspects of digital marketing that affect your business. One of the primary goals of every business, especially the new ones, would be to reach their audience in a creative, appealing, and consistent manner.
This is where Search Engine Optimization (SEO) comes in. SEO, as it is commonly known as a series of processes of website/blog optimization aimed at garnering and maintaining organic traffic on search engines to one’s website. To achieve this, the website design and the content might have to be edited to fit in with the requirements of different search engines like Google. Hence, different strategies and plans focused on ensuring one’s website remain on the first page of search engines are used. This is SEO Marketing.
Now, let’s break it down.
SEO on its own already seems a tad complex, so we can understand how SEO Marketing can make you even more confused. To understand how SEO Marketing works on Maui, we need to have a clearer idea of how search engines work overall.
Search Engines Exist for You!
Bear in mind that search engines like Google, Bing, etc. are on your side. These platforms focus on providing the best services to their users, and this is why they take the time to crawl, scan different websites in a bid to award them the rankings they deserve online. Search engines also take into account how user-friendly your website is in terms of navigation, accessibility, etc. during rankings.
So, with search engines, what you put into your website determines your ranking. Meaning that the ball is 100% in your court, and you set the tone!
How Does SEO Marketing Come in?
SEO marketing, as earlier explained, is the conscious and consistent effort that companies on Maui put into their online presence to ensure they rank well on search engines. It comprises of different aspects that all work together to increase brand ranking on web pages.
Tip: According to research, more than 70% of your audience begin their research on Google. SEO Marketing is even more important than ever.
Two important aspects of SEO Marketing are;
Content Optimization
Content is king when it comes to SEO. This is because the content you put out on your website or blog affects how visible you are to your audience. For instance, if you write an article titled “How does SEO help a business grow” on your blog, you have to fully optimize the content to ensure it’s right at the top rank on Google.
It’s all about predicting what your audience is actively searching for and putting these key phrases into your content. Content optimization for SEO does not end with just articles; instead, it extends to your website content, social media pages, infographics, tutorials, etc.
Landing Page Optimization
Landing Page Optimization refers to on-page changes that you can carry out on your website to make it more in tune with the Search Engine’s SEO requirements. On-page optimization goes deeper into the navigation and core design of your website, instead of just content.
Tip: Remember, search engines are constantly reviewing and changing their requirements for good ranking, so your marketing expert(s) has to be abreast of these changes and implement them in your content.
Conclusively, you have to carry out ample research to find out what keywords and phrases your audience is actively searching for based on your location. This strategy will help narrow down your options and help you pick the best ones to use in your content and web pages.
Great SEO marketing cannot be achieved in a day. It requires consistent effort for great results. Contact Nick Ponte Marketing today and find out what we can do to help!