Aloha, Nick Ponte here. As a digital marketing specialist in Maui, Hawaii, I help businesses reach new customers and expand their revenue. Recently, I wrote about underrated tips Maui businesses can use to target their audiences.
Now that the tourism industry has risen back to more normal volume, make sure your business marketing strategy targets Hawaii visitors. You have endless opportunities to gain new customers as streams of visitors come to experience Hawaii. Leverage this so your services and products appeal to tourists and part-time residents.
I have some tools you can use to boost leads among this demographic.
Also Read: How Your Business Can Benefit from PPC in Maui
Reach New Customers through Tourism
Hawaii’s tourism has picked back up, and streams of visitors flock to Maui every day. The tourism industry provides unique opportunities for local businesses near destination sites. In Maui, you have the opportunity to reach new customers coming from around the world. But in order to actually get them to our business, they need to know you exist.
It can feel challenging to constantly pursue new consumers. How do you get the word out about your business to this constant flow of potential customers? You need a quality Hawaii advertising strategy.
With a strategy in place that targets Hawaii visitors, you’ll quickly increase your revenue. Plus, satisfied customers share their favorite traveling experiences and vendors with other people who may end up coming to your area. How can you optimize this potential?
Grow your target audience and your reach by working with a local marketing agency. They can set up automated processes that work for your business. They’ll also monitor your online platforms’ performance, so you’ll always know which strategies work in your favor. You can measure and compare increases of revenue and traffic month by month. Plus, you’ll have the ability to engage with customers and develop even more ideas to serve them well.
Let me tell you about some tools at your fingertips that a Hawaii advertising agency can help you optimize so you can expand your services to Maui visitors.
Also Read: Facebook Retargeting: Keeping Warm Leads Engaged with Dynamic Ads
4 Tools Local Businesses Can Use to Reach Hawaii Visitors
Want Hawaii visitors to seek out your business? Put yourself in the prime position with these four tools:
1. Google Business
If you haven’t already completed your Google Business profile, do so immediately! If not, you could be missing out on so much potential business from users who search on the Google search engine and Google Maps.
Google Business benefits you in multiple ways with minimal effort, for free. With a completed profile, you can make sure users have the most up-to-date information about your business, such as location and operating hours. Plus, it literally puts you on the Google Map, where users can easily get directions and look at reviews. Visitors plan their stops around places with high ratings and reviews, so make sure your current customers remember to leave them.
You can also incorporate paid ads into this strategy, so your business shows up at the top of SERPs (search engine results pages). A Hawaii advertising agency can help you optimize your Google Business profile and create dynamic ads to target travelers and tourists.
This tool is invaluable, so don’t miss out!
2. Social Media Ads
You may already have profiles on social media accounts. Make sure those have updated information on them, as many travelers find out about your business through social media. However, simply having social media and making regular posts can only get you so far. You should also use these platforms for advertisements.
With social media ads, you can target segmented demographics. Use high-quality visuals to engage and attract users—make them wish they were already there experiencing your offers! Give them reasons to get excited about their Hawaii trip or about returning again. A Hawaii advertising agency can help you optimize these ads for their highest potential.
3. Social Commerce Websites
Another excellent way to get the word out about your business: social commerce websites. These include sites and apps like Groupon, Living Social, TripAlertz, and Restaurant.com. Tourists often check these sites when they look for memorable experiences. Your business can offer special rates and deals through sites like these, and they function sort of like location-based advertisements. You can also allow customers and clients to spread the word about your business by telling their own friends about the deals and leaving reviews.
4. Third-Party Travel Sites
Don’t forget about optimizing your profiles on third-party travel sites, like Trip Advisor, Yelp, and Foursquare. If your business fits into the restaurant industry, try Zomato or OpenTable. These sites offer tourists more opportunities to check out reviews about your business and special offers. Your business may already have a profile page on these sites where users leave reviews, so make sure you claim those profiles and maintain control over the business content.
If you haven’t had the opportunity to optimize all of these options for your business’s success, a local Hawaii advertising agency can help you put these tools to work. You can see growth and progress by leveraging these tools and targeting Maui visitors. If you want to learn more about how to do this or if you want help, reach out to us today!
Further Reading: Maui Advertising Agencies: Your Key to Success in 2023
Photos Courtesy of Kenneth Oh, Brian Kairuz, henry perks, & Will Francis