Nick Ponte here. My Hawaii digital advertising agency specializes in helping businesses create winning marketing strategies to increase traffic and revenue. Last week, I talked about the benefits of hiring a Maui website designer. But if you have an eCommerce business, did you know that your website has more specific needs?
If you sell products online, your eCommerce and web design go together like two perfect puzzle pieces. If you don’t line up the edges, you’ll have a bumpy picture of sales. But set correctly together, they give users a stellar experience, and they give your business more sales!
Do you know the most important web design qualities your eCommerce business should include for a revenue-producing website?
Also Read: 3 Ways Businesses Can Have Successful SEO… Before They Launch Their Website
How eCommerce Web Design in Hawaii Affects Your Bottom Line
Have you thought about how much your website’s design affects your Hawaii eCommerce sales?
A poorly designed website looks cheap, disorganized, and unprofessional. If a user visits a website with mismatched elements and low-quality images, they find it distracting and off-putting. Don’t doubt that users judge your business and products by the quality of your website. Most base these judgements on design-related issues.
Design your eCommerce website with the user’s experience in mind. Make it user-friendly to allow for a smooth sales process, from the user’s first click onto your site to their eventual transaction as a customer. Create an easy, consistent journey where they can easily move toward each step without having to search for the next one.
Also Read: Designing A Website That Gets Results
4 Qualities to Include in Your Hawaii eCommerce Web Design
As you make plans for your website, include these four qualities to boost positive results:
1. Consistent Branding and Design
Your web design should reflect your audience and your eCommerce products. Convey your message, story, and product use through your design. Your design, logo, and voice should remain consistent across all platforms where users access your business.
Consider your logo and incorporate elements of that design. As you plan, pay attention to details like color palette. Make sure the colors you use complement each other, as well as the rest of the design. Don’t use hard-to-read fonts or put text over busy backgrounds. Instead, befriend simplicity. Don’t turn users off from your brand because your design choices cause eye strain.
2. User-Friendliness
You want browsing users to convert to paying consumers. That means you need to create a smooth path. Your site should have simple navigation, clear calls to action (CTAs), and easy-to-access pages for elements like FAQs and contact information. Icons for pages like shopping carts often create a less-cluttered look, but make sure those icons are obvious in their meaning. Include quality copy by using clear and concise writing.
If you want unbiased opinions about your Hawaii eCommerce site’s user-friendliness, invite some users and customers to give feedback about the web design and your site’s features. Then, make judgments on any changes you need to make.
3. Mobile-Friendliness
How many eCommerce customers shop on their phones? Most of them. More users make transactions on mobile devices every day. If you haven’t moved to cater to mobile users, now is the time.
You may not have considered the fact that your website needs to have a few different faces in order to reach customers. With most people now using a mobile device to browse the internet, your website needs to have a responsiveness to these types of devices.
A Hawaii web design agency can help you make your website look just as good on a phone or tablet. You’ll need a site that knows how to adapt according to the device a user pulls it up on. You also need to consider what kind of on-the-go payment methods to use. To really get results, make CTAs larger to accommodate smaller screens. That way, users still know the next step to take with you.
4. Keep Your Website Updated
You would agree it’s a good idea to keep your contact information updated, so users can reach you. The same principle applies to your design. Reach new people with the right products at the right time by keeping your design fresh. If your Hawaii eCommerce web design feels dated, consider a fresh look.
Does your site struggle to show consistent and growing results? Consider revamping it with help from professionals who know current trends and technologies, and who can help you monitor its success. A web design agency can help you create a website that looks appealing and gives your audience a consistently excellent experience.
Explore your options with a professional. A Hawaii eCommerce web design agency can help you create a site that stands out from your competition. If you want to learn more or want help, reach out to us today!
Further Reading: 6 Strategies to Improve eCommerce Sales through Web Design
Photos Courtesy of Jelle de Gier, Fabian Kühne, Helena Lopes, & ROBIN WORRALL