Hello, Nick Ponte here. In my Hawaii advertising agency, we help businesses excel with digital marketing and search engine optimization (SEO). We’ve been talking about how to enhance PPC campaigns for the last few weeks.
This week, I wanted to inform you about common mistakes businesses make when implementing SEO on their website. Take my advice and avoid these problematic issues!
Also Read: 5 Ways You Can Improve Your Website with SEO on Maui
Hawaii SEO: No SEO Blindness
Whatever you do, don’t operate blindly when it comes to SEO. If you don’t have some primary objectives, you could end up injuring your business rather than boosting sales in Hawaii. When you want to gain customers and build revenue, you obviously want to make sure you have a solid idea of how to make this important aspect of your business function at its best.
Business owners often have a passion to run a company and want to provide excellent solutions to customers. But SEO poses a challenge to busy schedules and a lack of expertise. How can you create an exceptional SEO strategy and avoid common pitfalls?
Also Read: Developing Your Online Profile Through Organic SEO
4 Common Pitfalls to SEO Strategies… and How to Avoid Them
Businesses often make these 4 mistakes in their SEO—but yours doesn’t have to be one of them!
1. Not Having a Big Picture Strategy
An SEO plan means you work to optimize web content so you can climb the ranks in search engine results pages (SERPs). This gets you more visibility from consumers searching for businesses like yours.
If you want more conversions, sales increases, and higher rankings, you need to have a good idea of your top-priority goals and how you want to meet them. You don’t want to get distracted along the way by details that don’t matter. Instead, you need a sharp focus on your big picture strategy.
A digital advertising agency can help you determine priorities and find the direction you need to meet your goals. They’ll also help you understand how to gain the advantage over your competitors. They will work with you to advance your marketing in ways that match and promote your brand.
2. Misunderstanding or Misidentifying Your Audience
Search engines aim to show users sites that match their search intent. Businesses need to remember this as they work on their SEO. If you don’t understand your audience, you’re likely missing your target.
Your content must act as a guide, leading users down the path toward whatever your business offers. Do you know what terms your audience tends to use when searching for products or services like yours? You need to have a good understanding of your market and audience to have a shot at catching their attention.
An advertising agency can help you research your market and implement the findings to get the best results. They can help you build strategic keywords into your content that consumers commonly search for. You’ll see growing search results as you learn more about your market and how to apply that knowledge with strategic tools and methods.
3. Not Understanding Analytics
Some Hawaiian business owners may feel frustrated by the technicalities of working with analytics. They want to set up their SEO and let it work for them. Unfortunately, SEO takes more attention than that. There’s really no better way to understand how your digital marketing strategies affect your business than paying attention to analytics.
Ultimately, you want organic traffic to convert into actual sales. To get these results, SEO requires continuous adjustments. Optimization is an ongoing process.
Tools like Google Analytics can make that continuous process easier, but for an even more hands-off approach, invest in a Hawaii SEO agency to take your site to the next level. An expert SEO agency will work with you to develop a long-term strategy as they monitor your site’s analytics and make necessary adjustments.
4. Not Having Quality Content
Search engines have a highly developed algorithm that only lets through high-quality content. If you have content stuffed with keywords, is false, plagiarizes, is inconsistent, or rarely updates—Google knows! And it will less likely show it to users.
Instead, offer users content that actually helps them. Whether you provide useful how-tos, valuable product information, or support your business’s authority in another way, create content that bolsters your trustworthiness.
SEO and good content go hand-in-hand, and an SEO agency can help you develop both of these excellently. Not only can they help you with a strategy, they can help you write high-quality content for your website.
A good advertising agency knows which mistakes cause critical pitfalls—and how to avoid them. Let the experts handle these challenges for you! Our agency offers a FREE discovery call consultation. We’d love to chat with you. If you want to learn more or want help, reach out to us today!
Further Reading: 3 Ways Businesses Can Have Successful SEO… Before They Launch Their Website
Photos Courtesy of Paul Buffington, Paolo Nicolello, Savannah Rohleder, Annie Spratt, & Izabel